“Design thinking provides a way for a leader to engage in the innovation process,” says Mr West. “It helps companies pay closer attention to customers and anticipate the future by constantly testing and refining ideas until the market is ready.
“Ultimately, leaders who think like designers are better at motivating their organisation to innovate. It enables CEOs to move forward with confidence, even though they cannot know exactly where they’re going. It’s a way of leading change.” Read more: http://fro.gd/2gDtIs6
