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Chief executives learn to innovate by thinking like designers.

by Teacher, tech support, designer and musician

Posted on December 09, 2016 at 07:36 AM

“Design thinking provides a way for a leader to engage in the innovation process,” says Mr West. “It helps companies pay closer attention to customers and anticipate the future by constantly testing and refining ideas until the market is ready. “Ultimately, leaders who think like designers are better at motivating their organisation to innovate. It […]

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